It’s not them - it’s you. 

Why experience is essential to be a successful spa, beauty or wellness entrepreneur. 

Panel Discussion from ISSE


Genbook's CEO, Philipp Liver, explores what it means to win at the game of experience with some of the most reputable names in the salon and spa industry: Nicck Townsend and Michael DeVellis. This is one session you won’t want to miss!

Was broadcast Live from the International Salon and Spa Show 2020!

Recording will be sent to your inbox too


Nicck Townsend is a licensed Master Aesthetician, an award winning professional Makeup & Eyebrow Artist servicing Pennsylvania, New York, New Jersey, Deleware and Maryland.

Nicck has over 10 years experience working in print, television, special event and bridal makeup. Nicck’s work has been recognized by Philadelphia Magazines (Best Makeup-Application, 2008) and Philadelphia Magazines ( Best Eyebrow Shaping, 2013). Nicck is the Beauty Director for international bridal designer SAREH NOURI’s 2016 collection.

Nicck Townsend

Owner and Founder, Nicck Townsend Eyebrow Artistry

As the founder of The Powder Group, On Makeup Magazine, and The Makeup Show, Michael DeVellis has the inside track on what it takes to make it big in the makeup artist industry.

 His more than 18 years of experience working with hundreds of top artists, product lines, artist agencies, trade events, productions, and publications make him uniquely qualified to share an insider's perspective on the career of professional makeup artistry.

The Powder Group's print publication, On Makeup Magazine, launched in 2008 with Michael as the Editor/Creative Director and has become known as the industry's most artist-driven trade publication featuring dozens of the top makeup talent from around the world.

Michael DeVellis

Founder - The Powder Group


As CEO of Genbook, a cloud-based software solution for small business entrepreneurs, Philipp is responsible for overseeing the global growth of the business. 

With over 10 years’ experience in the ecommerce and technology industry across APAC, America, and Europe, Philipp’s expertise lies in accelerating growth in active and new markets, streamlining operations and ensuring efficiencies across the business. 

Philipp is extremely passionate about people and personal development. He believes that when people are free from distractions,they are free to do their best work. 

Philipp Liver

CEO, Genbook

Copyright © 2019, Genbook, Inc. All rights reserved.